During its third quarter earnings call Google announced that it had achieved a $1 billion mobile advertising run rate. The figure stunned many people and caused several forecasters to revise projections for mobile advertising. For example IDC, which had neglected to accurately size the mobile search-ads market, revised its figures and estimated that Google now controls 59% of US mobile advertising (search + display). All others combined control the remaining 41%.
If the numbers are anywhere near accurate it's amazing. Though the mobile market is still young the data reflect that Google is already dominant in multiple segments, including consumer search and advertising -- bolstered by the $681 million AdMob acquisition earlier this year. And Android, one of the chief engines of Google's success, shows no signs of slowing down.
The following slides provide an overview and snaptshot of Google's position in the mobile market today. The presentation includes a roundup of Google's mobile products, performance and market share, as well as a range of data. Finally it offers some predictions about next year and beyond.
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