How ‘Geo-Social Gaming’ Is Changing Local Mobile Search

picture

Precis

Internet2Go Advisory
It’s very tempting to dismiss “geo-social games” such as Foursquare, Gowalla and MyTown as fads. Yet doing so would diminish how these apps alter the culture of local mobile search and even location-based “advertising” in potentially significant ways. Recognizing the challenge, Google and Yelp have already responded. But other local media companies hoping to succeed in mobile may not clearly see the threat – or opportunity – in emulating, buying or partnering with these emerging players.

Featured Research is available to registered users only.

For more information on becoming an I2G client, please contact Pete Headrick (pheadrick@opusresearch.net).