Mobile Consumer Survey: Mobile Internet Adoption, Engagement & Ad Acceptance

picture

Tue, 09/23/2008 - 14:10 by Greg Sterling

Precis

Local Mobile Search Advisory
In this advisory, LMS presents the top-line data from a survey of mobile consumers on a variety of topics including the iPhone, mobile Internet usage, content interests and mobile ad acceptance.

Among the highlights:

  • Mobile Internet access at fairly high levels: 29% access the Internet from their mobile devices; 16% use search engines (Google leading)
  • Mobile search frequency found to be much higher than expected, with 67% of mobile search users reporting at least 4 searches per week
  • A striking 43% are potentially interested in mobile Internet ads, with highest interest among more engaged mobile users

Featured Research is available to registered users only.

For more information on becoming an I2G client, please contact Pete Headrick (pheadrick@opusresearch.net).