Internet2Go Advisory & Data Presentation
Digital coupons have finally arrived and mobile will be an increasingly important distribution channel. Not yet mainstream, “mobile coupons” is an already crowded arena. Accordingly, execution, content, and quality matter in this competitive segment. Publishers should think carefully about whether and how to include deals and offers in their existing mobile sites/apps or whether to build dedicated apps or channels for the distribution of local deals. They must also think about where the deals will come from and how to avoid what we’ve called the “Cellfire problem.”
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