Some time ago I posed the question of whether mobile IM would, over time, negatively impact text messaging. Yesterday I spoke with social messaging service Bluepulse, which appears to have more global messaging volume than anyone else in this category (and dwarfs Twitter). Microsoft, Yahoo! and AOL's IM platforms are also now available for mobile.
Last night Google released a version of Google Talk for the iPhone:
There are some differences from using Google Talk on your computer. For instance, in order to receive instant messages with Google Talk on your iPhone, the application needs to be open in your Safari browser. When you navigate away to another browser window or application, your status will be changed to "unavailable" and your Google Talk session will be restarted when you return.
IM on mobile is more immediate than text. Interoperability, however, remains something of barrier to IM in mobile truly becoming a viable substitute for text messaging -- for now.
Google Talk is also a VoIP platform as well.
Nokia was finally, formally approved for its $8 billion acquisition of mapping provider Navteq. Navteq will become the core of Nokia Maps. The acquisition is consistent with Nokia's broader diversification strategy, seeking to remake itself as an "Internet company."
Navteq straddles both the destkop and mobile by providing mapping data, content and eventually advertising on the desktop, PNDs and in mobile.
From the Google Mobile Blog:
Using your voice to search for businesses is super useful in situations when you can't type, when the name of the business is long, or when you're not sure how to spell it. In other situations -- when you're in a library or a rock concert, for example -- typing makes more sense. Keeping that in mind, we designed this feature to allow you to choose whether to speak or type. Get it now on your BlackBerry Pearl by visiting http://www.google.com/gmm.
Built on the same speech recognition engine used for Goog411, Google Maps with voice search is very much like the Tellme service for Blackberry or Live Search with voice, as well as applications from V-Enable, Vlingo/Yahoo!, Nuance and others.
Google had been the last of the major providers without true "voice search," putting Goog411 aside. Now all the major Internet brands have or are integrating voice in mobile (save AOL).
It will ultimately drive more search and usage frequency. Recall that ChaCha reported 40 queries per month among many of its users and up to 150 for its heaviest users. This is about voice and its ease of use.
A new online survey of mobile users (sample size not disclosed) conducted in January, 2008 by Amplitude Research has found the following features and considerations to be most important among cell phone buyers:
By contrast battery life was not a significant factor (.5%) nor was what the survey called "voice activation" (.33%). Our guess is that this latter term and category were not well defined or explained to survey respondents. And this is a case in which attitudes are not consistent with likely future behavior. We anticipate voice will play a more and more significant role in mobile going forward.
Other findings from the survey:
What these data show is a mobile audience that is increasingly engaged with non-voice communication and Internet-capabilities on their phones. It suggests, among other things, that in the near term mobile Internet usage will grow dramatically given the demand for these services and capabilities.
The wireless carriers and OEMs have been busy developing phones that imitate and try to best Apple's groundbreaking iPhone. Most recently, embattled U.S. carrier Sprint touted the success of its iPhone-like Instinct (Samsung) and the company's stock has recently gained on the news.
There's another lesson that U.S. carriers, and Sprint in particular, could learn from Apple about customer service. Last year, on my Screenwerk blog, I contrasted the customer service experiences at an Apple and a Sprint store. Apple has successfully turned customer service into a sales and marketing tool, which is undoubtedly mapping to the bottom line.
Sprint, which lost just over a million U.S. subscribers in Q1, should be aggressively cultivating customer service improvements in an effort to prevent further losses and differentiate from its carrier rivals. While I don't have visibility across all Sprint stores in the US, lackluster customer service has not improved in my recent anecdotal experience. There are long customer wait times, even for the simplest questions and issues (e.g., product returns). And employees appear to be largely indifferent to successful customer outcomes and so on.
So while carriers are busy trying to deliver hardware to match Apple's innovative iPhone they should be equally innovating and emulating Apple in another area: customer service.
The Dash Express is currently the one IP-connected personal navigation device (PND) on the market. TomTom, Garmin, Magellan, Sony and others have promised this but have yet to deliver the devices. And yesterday Dash upgraded the software on the device. Since launch it has included Yahoo! Local content.
I spent some time yesterday comparing PNDs in a retail outlet. The conclusion: although millions have been sold, these are mostly kludgey devices with awkward interfaces that ultimately offer limited functionality. Maps & directions are one of the "killer apps" for mobile but those can increasingly be obtained via speech (Dial Directions) from a conventional mobile phone and smartphones (Live Search, Google Maps). The GPS iPhone in particular is a competitive threat. And to some degree an increasing number of in-car navigation systems will also put the competitive squeeze on these devices.
In order to survive as smartphones continue to gain share, PNDs will need to: 1) come down in price, 2) become connected IP devices and 3) offer considerably more content as Dash is trying to do by becoming a "platform." Garmin, seeing this writing on the wall, is introducing a touch-screen phone and entering the smartphone market as a defensive maneuver.
Beyond GPS, which doesn't always work, the one thing that these devices have going for them is a larger screen. If they do follow Dash and become platforms or mobile Internet devices, they will have a role to play in the mobile Internet ecosystem. However, if they stand still and fail to innovate and add more content they'll run their course until other more dynamic and complete devices supersede them.
Forbes reports that Chinese search engine Baidu will provide a mobile search service for Nokia phones in China. Baidu is the number three search engine globally according to comScore (because of the sheer population in China):
July 11 is the date set for the release of the new iPhone. Smart shoppers will go to AT&T and not Apple stores to obtain one. Amid lowered sales forecasts, investment firm RBC published consumer research (via Silicon Alley Insider) that indicates high levels of apparent demand for the 3G iPhone. Among the data excerpted from the RBC research note:
BusinessWeek offers a visual preview of some of the forthcoming 4,000 "native" applications developed for the iPhone. And the Register speculates about whether the iPhone will eventually adopt a QWERTY keyboard. (Voice control/input is the solution for those who don't like the keyboard.)
Colorado-based Dizgo has quietly opened for business in the city of Boulder and the Denver, CO neighborhood of Cherry Creek. Dizgo is a mobile marketing platform ("mobile discounts on the go") that offers merchants the ability to tap local interest in offers and discounts. It's also a loyalty program. The company just launched but has already signed up many local merchants (mostly restaurants) who self-provision ads on the system.
The service was founded by Jeff Kohn, an ex-Dex (yellow pages) executive. He knows the challenges of trying to get local advertisers to self-provision campaigns. But he says there has been good uptake of Dizgo, which also has a small sales force calling on merchants. The value proposition isn't "mobile marketing," but "reach your customers with real-time offers that drive foot traffic in the store."
In order to set up a campaign merchants go to an administrative dashboard, name a campaign, indicate start and end dates, compose an offer and bid on a category. Ads get on the system in real time, so an ad placed this morning can be found in near real time (think: offers for lunch or dinner). They can also be pushed out to those who opt-in to receive email alerts:
There are a few ways to get information as a user:
Deal Search: Users send keywords/queries to short code Dizgo (34946)
Deal Alerts: Users opt-in to receive offers from merchants (see above)
Deal Syndication: Dizgo is building an ad network
As the company scales nationally it will also offer a "white label" platform for third party use (think: YP, newspapers, verticals, local portal sites, cityguides). Kohn and I discussed whether the bad economy was encouraging merchants to experiment with the system and he agreed that it probably was. Kohn said that merchants were using their existing email lists to try and get their customers onto the system.
There aren't a lot of tools out there right now that enable merchants to promote discounts or deals and have those distributed the same day. NearbyNow does this, TheStoreBook (newly launched) and one or two others seek to do it.
The highly focused, local nature of this site (Boulder) is helping adoption on the merchant side and probably will drive it on the consumer side as well. I asked Kohn for early consumer response data. However Dizgo hasn't officially launched yet to consumers so I'll have to wait for that.
At long last, a "mobile optimized" version of the venerable dining search site OpenTable has debuted at mobile.opentable.com. The company opted to take the WAP (wireless application protocol) route to support the mobile Web. It serves up screens to march users through a highly-structured process of finding a restaurant and making a reservation. At the highest level it offers the choice of specific metropolitan areas, followed by regions (within the metro area), neighborhoods and then specific restaurants. Once a choice is made, the service delivers a brief description of the restaurant along with links to specific times when there are open tables.
Users are prompted to enter their first and last name, email address and telephone number. There is no evidence that "secure browsing" is being initiated, nor are OpenTable "members" given th option to log in, so it will be interesting to see whether regular users of OpenTable on the desktop are dissuaded from using the mobile service.
My cursory evluation indicates that the mobile site may be a little too skinnied down. OpenTable on the desktop provides for much more serendipitous discovery. If a popular place is booked, it is much easier to navigate around and find viable alternatives. Also, in the mobile format, it is unclear whether it would be faster just to call a restaurant directly to make a reservation or find out specials, etc.
See also, Greg's earlier post with some screens.