AdMob: 11M Android, 40M iPhoneOS Units Globally

AdMob is now officially going to be a part of Google and so we'll have to see how that changes or affects its monthly metrics reporting. This month's data compare iPhoneOS devices vs. Android devices on a global basis. According to AdMob there are roughly 11.6 million Android devices around the world. That compares with just over 27 million iPhones or a total of roughly 40 million iPhoneOS devices, when the iPod Touch and iPad are considered. If we assume that there are about 2 million iPads now in the market that leaves about 11 million iPod Touch devices sold.

The iPhone itself has largely stalled in North America (awaiting the "4G" iPhone), while Android is growing. However, outside the US the iPhone is doing quite well. The major caveat to the data below that the AdMob network is not identical to the mobile Internet and all numbers must be taken as directional and not absolute. 

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 Taken verbatim from the AdMob report here's what the company says about the global distribution of devices:

  • The majority of unique iPhone OS devices were located in North America (49%) and Western Europe (28%). The top five countries with the most unique iPhone OS devices in April 2010 were the United States (44%), United Kingdom (9%), France (6%), Canada (5%) and Japan (4%).
  • Over the past 12 months, the iPhone platform has grown faster internationally than in North America. The iPhone OS experienced its strongest growth in the past year in Asia (474%), Oceania (367%) and Western Europe (269%).
  • 75% of unique Android devices were located in North America in April 2010, followed by Asia (12%) and Western Europe (11%).
  • The United States was the leading country (75%) in unique devices on the Android platform, followed by China (8%), the UK (3%), France (2%) and Germany (2%).
  • China had the second greatest number of unique Android devices in the AdMob network. The top three Android devices in China were the HTC Hero, HTC Magic and HTC Dream. There were more Android devices than iPhones in China in April 2010.

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While the iPhone is still driving the greatest share of requests vs. any other individual device, Android is now more broadly represented on AdMob's network. Again these numbers are not synonymous with smartphone market share objectively speaking; they reflect only AdMob's network. 

But compare the chart (US smartphone share) above to the one from exactly a year ago:

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What the comparison above shows is the evaporation of Windows Mobile an even the dramatic shrinking of RIM's representation on AdMob's network. However it's important to also point out that BlackBerry remains the leading smartphone in the US market in terms of installed units.

Finally the abundance of Android handsets in China is ironic because Google officially has exited the market (at least for now), so these devices don't provide Google search volumes there. Google had previously seen Android as a way to gain share vs. rival Baidu, which is now effectively a monopoly in China.