My First Date with iAd

I've been reading and even writing about iAD since it was announced, but I hadn't actually encountered one until yesterday. It was for Klondike bar. I saw it on the NY Times' iPhone app.

I admit I was engaged by the ad, with its rich media and many components. It functioned as a mini-app.

There was also the ability to locate stores/distributors where I could buy Klondike bars in my area. (I would just normally assume grocery stores). However this "find a dealer" is the primary way that location will make its appearance in mobile display advertising. In fact it might become routine or an almost perfunctory "check box" for advertisers.

Here are most of the screens I captured:

Screen shot 2010-09-20 at 5.28.25 AM

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