Study: Mobile Display 'More than Doubled' in Past Two Years

ComScore did an analysis of mobile display advertising in April and said that "the number of advertisers using mobile display ad campaigns has more than doubled in the past two years." The measurement firm said that "689 advertisers used mobile display advertising campaigns to reach consumers [in April], up 128 percent from two years prior."

I would take all this as "directional" more than as a completely accurate reflection of the number of mobile display advertisers. It reflects significant growth in US mobile display, although we should see growth accelerate as more advertisers move into mobile and it becomes easier to buy online and mobile display together. 

Below is the category breakdown of those advertisers in April according to comScore: 

Screen shot 2011-06-08 at 7.26.48 AM

For comparison, here's what Millennial Media has said are the top ad categories on its network (Q1 2011): 

  1. RETAIL & RESTAURANTS
  2. TELECOMMUNICATIONS
  3. PORTALS & DIRECTORIES
  4. FINANCE
  5. AUTOMOTIVE
  6. ENTERTAINMENT
  7. DATING
  8. EDUCATION
  9. TRAVEL
  10. CPG