Mobile coupons provider Text2Store is becoming M-Dialog. The company formerly offered deals and coupons (in specific locations) to mobile users, from brands, restaurants and retailers. The company is still focusing on the same types of content but has shifted focus to a largely SMS-based B2B model.

Here's the old Text2Store copy:

Text2Store Mobile Corporation is a consumer service company that uses mobile technology to deliver the lowest deals and bargains found in your neighborhood store and online to your mobile phone. We save you time and money. We compare sales offers and special promotions from your favorite local stores to online retailers. On top of that, we find the lowest price for you with our match technology. We also save you the hassle of searching several websites before buying an item or checking every store in your neighborhood before overpaying.

Here's the new M-Dialog pitch:

Unlike other mobile platforms that require recipients to have broadband Internet access on their phone, M-Dialog offers a hosted platform built to access the more than 243 million cell phone users via text, SMS, and email.

More than just a one-time boost to your bottom line, M-Dialog can provide time-sensitive data on your audience, informative product surveys, geo-targeting opportunities, and a method of continual communication with consumers interested in further offers.

Coupons or offers are redeemed in store locations permitting precise tracking and response rates for brands and retailers.