Verve Wireless: We Want to Be the Largest Premium Lo-Mo Ad Network

Verve Wireless announced a new $7 million funding round led by BlueRun Ventures, bringing total funding to just under $10 million. Verve hosts newspaper and other publisher mobile sites and builds apps for its publisher partners. The company has built an ad network on top of 750 media company relationships, including AP, McClatchy, Hearst, Belo Interactive and others.

Its objective is, accordingly, to build "the largest premium local advertising network and publisher platform." To that end the company said that it has 14 million users and 150 million monthly page views (July, 2010) on its network. It still has a way to go, however, to rival Where and others in the local space in terms of reach. 

Beyond Verve, other dedicated local-mobile ad networks include: 

  • Local AdXchange
  • CityGrid
  • Chitika
  • Where
  • Marchex (calls)  
  • LSN Mobile
  • Placecast
  • AT&T Interactive

One thing is now for sure: with all these local ad networks in mobile publishers won't lack for ad inventory.