At 1pm Eastern/10 Pacific today we'll be hosting a new webinar: Indoor Location - Early Adopter Case Studies and Lessons Learned. It will feature Aisle411 co-founder Matthew Kulig and iInside EVP Jon Rosen. The emphasis is not on theoretical information but on what's actually occurring in the market -- today.  

Rosen will be talking about B2B case studies from current in-market deployments. He's going to cover:

• Retailer KPIs
• Measuring the impact of operations, merchandising and marketing on customer behavior in a specialty retail context 
• Using indoor analytics to benchmark online marketing campaigns
• Optimizing checkout selling in a grocery context
• Using indoor analytics to measure and address showrooming 

Kulig will be discussing B2C cases, including the following:

• Indoor app-based search and ad CTRs
• Retailer monetization through branded in-app advertising
• Location and intent based recommendations in store apps  

I'll be offering a general overview of the state of the market and offering attendees a free copy of our recent "Mapping the Indoor Marketing Opportunity" report (only available to real-time attendees). 

The webinar will be eye-opening and instructive to indoor neophytes and those with even considerable knowledge of this emerging market. Register now and show up later today.