YellowPages.com Would Benefit from iPhone-Bing Deal

BusinessWeek is reporting that Apple and Microsoft are in talks to make Bing the default search engine on the iPhone. I've discussed this at some length at Search Engine Land. Given the intensifying competition between Google and Apple, this would clearly be a case of “the enemy of my enemy is my friend.”

However, I don't think Bing will become the default. Rather I think Apple will add Bing as an option. But we'll see. 

Regardless of the scenario, a beneficiary of any such increased exposure on the iPhone and iPod Touch devices for Bing will be Microsoft's local monetization partner YellowPages.com, which is owned by AT&T.

YellowPages.com's YPMobile iPhone app has seen good uptake but the volumes of searches coming through the Safari browser default would likely be considerably larger.