Android MyTouch Down to $100, INQ to Build Android Phone

Running a promotion in conjunction with the Oprah show in the US, T-Mobile is offering a $100 discount on the MyTouch3G Android phone. That reduces the price from $199 to $99 (for as long as it lasts). Separately, INQ, which is wholly owned by Hutchison Whampoa, said at Mobilize that it's getting into the Android business. INQ previously announced "social mobiles" that have built in apps for Facebook, Twitter and Skype.

That means the companies with announced or existing Android handsets include:

  • HTC
  • Motorola
  • Samsung
  • INQ
  • Asus
  • Acer
  • Dell

How will all these phones separate themselves from one another? Motorola and HTC are trying software layers and services. We'll see how different these other phones are from one another when they show up. Regarding pricing, there are now a slew of "smartphones" selling for $150 or less in the US and a bunch at $99:

  • iPhone 3G ($99)
  • MyTouch3G ($99 temporary promotion)
  • Pixi ($99 unconfirmed)
  • Storm ($50)
  • Pre ($150)

As I've argued, the de facto price ceiling on smartphones is $199 and it may be going down if the recent price jockeying is any indication. Anything above $199 won't be viable as a mass market device.