Snapshot of the Chinese Search Market

Here's a snapshot of the Chinese search market according to mostly Chinese government data compiled by Reuters:

  • Google and rival Baidu (which dominates on the PC side) have approximately 26% of the market each in mobile search
  • Total mobile market size: more than 600 million mobile subscribers (338 million PC Internet users)
  • Mobile Internet users in China: 155 million (compare US: 60-70 million) 
  • Users of mobile search in China: 40 million
  • Mobile search volume "rose 120 percent in the second quarter to 272 million clicks"

China's 3G networks are now being built out, which will accelarate growth of the mobile Internet. China's online advertising industry is still small and in the early stages of development.