Beacons Found to Increase App Usage and In-Store Engagement by Nearly 20X

Beacon marketing provider inMarket released some data drawn from its shopper/store base that show Beacons and associated content/offers can increase app usage, retention and brand engagement.

The company looked at a sample of 25,000 in-store shoppers across its app network during April-May of this year and found the following averages:

  • Interactions with advertised products increased by 19x for users who received a beacon message.
  • In-store app usage was 16.5x greater for users who received a beacon message.
  • Shoppers who received a beacon message were 6.4x more likely to keep an app on their phone, versus those who do not.

These findings reinforce others that already exist and highlight the potential to improve the in-store experience and boost sales both for retailers and brands.

We'll get a drill down and more in-depth look at in-store Beacon usage/engagement data from inMarket partner Hillshire Brands and its agency BPN Worldwide at the Place Conference coming up July 22 in New York.

This kind of data is a counterweight or argument against the notion that consumers are hostile to indoor location, which several surveys and media reports seek to portray.