4G Standards Battle Brewing, Will Consumers Care?

Fortune writes about the brewing 4G wireless standards battle. It's an interesting piece but the issue, as the article points out in the end, is about consumer demand for services like mobile video.

One of the top consumer complaints about the "mobile Internet" is that network speeds are too slow. Advanced mobile networks will help address that but there's also a very mundane issue here in the form of pricing. Many people currently do not have a mobile Internet plan. One reason is that they don't perceive a need, another is price.

Carriers and other content producers should not expect consumers to fork over money for premium services too much beyond what they're paying for mobile voice and data now. For example, people will NOT be willing to pay for voice, text messaging, mobile Internet -- and mobile TV. These services will all need to be bundled in a relatively affordable package to get consumers to bite, otherwise they'll just avoid things like mobile video or go to where they can get it for free.