Place Conference 2014
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Place 2014 offers the perfect venue to learn how indoor positioning, offline analytics and advanced mobile-location targeting will change the way that retailers, venue owners, manufacturers and brands think about operations, marketing and the customer experience
Place 2014 will bring together the entire spectrum of companies building the indoor marketing ecosystem. Retailers, technology vendors, mobile developers, data providers, advertisers, agencies, and investors will come together for the only event of its kind anywhere.
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Apple's Fidelity to AT&T Now Self-Destructive
According to a Piper Jaffray survey (reported in Fortune), three-fourths of iPhone 4 first day buyers were existing iPhone owners who were upgrading:
- 77% of the iPhone 4 buyers were upgrading from a previous version vs 56% in 2009
- 16% of buyers were switchers to AT&T from another carrier, down from the previous year
- 28% of iPhone 4 buyers were also iPad owners
Various estimates have put first day sales at between 1 million and 1.5 million iPhone 4 units. This is good news (of a sort) for Apple but not as good for carrier AT&T, which is subsiding all the phones.
Obviously the phone is hugely popular but it isn't winning as many coverts as past iPhones. Most of the would-be switchers have already moved over. And increasingly competitive Android devices make people less likely to switch.
Yet there's still demand among non-AT&T customers for the iPhone that Apple is failing to capture. Previous surveys have indicated substantial demand for the iPhone, for example, among Verizon customers:
If the data in these charts is representative of the broader US market, they represent millions of iPhone units that Apple is not selling -- and that are going to Android or other handsets -- because of AT&T exclusivity.
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