Apple Devices Most Desired by US Tweens -- Especially the iPad

Apple's products constitute four out of the top five most-requested gifts by US kids (under 13) according to a recent poll by Nielsen. Among those over 13 the iPad still ranks as the most desired object for the holidays.

In the 6-12 age group, "tablet other than the iPad" shows up in 8th position but Microsoft Surface specifically appears second from last on the list, just ahead of Apple TV. In the over-13 age group, non-Apple tablet is 3rd though Microsoft Surface and Kindle Fire are lower on the list. Microsoft Surface is again second from the bottom on the over-13 list with a lower percentage of respondents interested than in the under-13 cohort. 

The sample size wasn't disclosed and the question asked isn't technically about the holidays but about purchase interest or intent "in the next six months." However these requests will probably register in December. If parents comply it should be a very good quarter for Apple. Below are the full lists. 

Kids under 13:

 Screen Shot 2012-11-21 at 7.34.18 AM

Kids 13 and over: 

Screen Shot 2012-11-21 at 7.37.37 AM

Opus is in the midst of a consumer survey asking about which tablet they intend to buy over the holidays. In our survey (still in process) 85% of respondents said they weren't planning to buy one now. However the age group most interested is 25-34; 21% say they plan to buy a tablet in the immediate future.

Overall, among those who've said they're planning to buy a tablet during the holidays, the ranking is as follows:

  1. iPad/iPad Mini
  2. Kindle Fire
  3. Microsoft Surface
  4. Nexus 7