More Than 50% Using Mobile Phones During Shopping

The survey is from Motorola and TNS International. It was conducted during this past November and December. It had 4,500 respondents. Respondents were from the US, Canada, UK, Germany, France, Italy, Spain, Mexico, Brazil, India and China.

Here are the findings:

These are not simply smartphones either. Consumers are doing a range of activities on the phones: looking for price comparison information or reviews, taking photos of products, looking for coupons or deals and so on.

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We've argued for a long time that shopping was one of the "near-term use cases for mobile phones." It's only going to be more so in the future. 

Related: Clients see our recent mobile coupons report.