Major Mobile Stats from the Twitter S-1

As you're aware Twitter filed its public S-1 statement this afternoon. There's a great deal of interesting material in it. The company said that in 2010 revenue was roughly $28 million. Last year it was $317 million. This year it could well exceed $500 million, reflecting triple-digit ad revenue growth. 

The following are the important mobile-related stats disclosed in the S-1 filing (mostly verbatim statements):  

  • 75% of our average MAUs (monthly average users) accessed Twitter from a mobile device, including mobile phones and tablets
  • Over 65% of our advertising revenue was generated from mobile devices (through June, 2013). 
  • 218.3 million average MAUs . . . 49.2 million average MAUs in the United States and 169.1 million average MAUs in the rest of the world

In 2010 74% of Twitter's revenue came from data licensing and the remainder from ads. In 2012 85% of revenue came from ads and 15% from data licensing, reflecting a huge shift in the sources of revenue for the company.

Given that Twitter has a still relatively small number of users in the US and internationally there's plenty of room for growth -- domestically and abroad.