Millennial: Android Gains but So Does iPhone

Finding the L Spot: The Hype and Reality of Local-Mobile Advertising

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Webcast-Wednesday, May 23, 2012 (1PM ET/10AM PT)

Somewhere between 20% and 30% of traffic to many websites is now coming from mobile devices with the number reaching 50% in some categories.

Consumers have repeatedly indicated their preference for localized ads and see them as more relevant than "generic" ads. There are also several very bullish forecasts for localized mobile advertising. Yet most "local" mobile ads aren't more specific than regional or metro-area targeting. And only about 5% of mobile ads carry a precise "lat-long."

Join Monica Ho, xAd Vice President of Marketing and Opus Research's Senior Analyst Greg Sterling for a discussion of the opportunities - and challenges - of locally targeted mobile advertising today. Sterling will provide findings on consumer preferences for localized advertising as well as performance data comparing local-mobile ads to national ads and Ho will talk about the opportunities and challenges of location targeting .She'll also present the 5 mobile marketing best practices that every marketer / agency should know in order to drive true performance out of mobile advertising.

Register Now!

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For more information, please contact Pete Headrick (pheadrick@opusresearch.net or 1-415-904-7666)

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Millennial: Android Gains but So Does iPhone

Thu, 07/15/2010 - 05:38 by Greg Sterling

In Millennial Media's latest "mobile mix" report, the company put out data showing the "mix" (hence the name) of devices on its network. Most of the numbers were flat compared to last month. However despite the continued growth of Android devices, the iPhone actually grew vs. May's data.

Here are a few of the findings:

Apple requests increased 36% month over month; iPad requests grew 206% month over month.
The iPhone remained the top device, but Android represented six of June’s Top 20 Mobile Phones.
Android requests continued their huge rise, and grew another 23% month over month. Android is now up 439% since January
Gaming apps placed #1 on the list of top app channels for the second month in a row and accounted for 41% of all apps on the Millennial network.
News/Current Events and Sports apps both jumped three spots, and now round out the top 3 of the top app channels.