Pew: 88% of Mobile Internet Users Get News

The Pew Internet project has come out with a report, which I've written about at Search Engine Land and Screenwerk, on digital news consumption. It's based on US consumer survey data. Below I summarize the mobile news portion of the report.

Overall, 26% of American adults say they get some form of news via cell phone – that amounts to 33% of adult cell phone owners and 88% of adults who have mobile internet.

The typical on-the-go news consumer is a white male, age 34, who has graduated from college and is employed full-time. 

Among this subgroup of internet-using mobile phone users, we found that the vast majority get some kind of news online:

  • 72% check weather reports on their cell
  • 68% get news and current events information on their cell
  • 49% have downloaded an application that allows them to access news, weather, sports, or other information on their cell
  • 44% check sports scores and related information on their cell
  • 35% check traffic information on their cell
  • 32% get financial information or updates
  • 31% get news alerts sent by text or email to their phones
  • 88% say yes to at least one of the above

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Source: Pew Internet Project 1/10 (n=2,259 adults)

No surprises here, news is one of the top mobile content categories. The report overall shows a multi-platform news enviornment where people are looking at news in traditional media, online and in mobile.

The "Internet" is now the third most common news source, outstripping traditional newpapers and radio (following local and national TV). Online, portals and aggregators are the dominant sources of news for consumers.