Report: Android Tops iOS, RIM, Attracting Younger Users

Nielsen has released some new US data that shows, in terms of the OS, Android pulling ahead in the US of RIM and Apple: 

  • Android (29%)
  • RIM Blackberry (27%)
  • Apple iOS (27%)

However when the firm looks at hardware OEMs it finds that "RIM and Apple [are] the winners compared to other device makers." Apple and RIM have 27% share each, while HTC has the largest share of the individual Android OEMs.  


Nielsen also reveals some smartphone demographics. It shows Android as generally more popular with younger users.

That's no doubt a function of the fact that Android offers a range of inexpensive devices and increasingly with prepaid carrier plans.


Here's comparable comScore data confirming the Android lead:

U.S. Smartphone OS Share