Report: iPhone Closing Share Gap with Android in US

Yesterday Kantar Worldpanel ComTech reported that the iPhone has gained on Android in the US market. The firm said the relative market shares of Android, iPhone and Windows Phones are now as follows:

  • Android: 52%
  • iPhone: 41.9%
  • Windows Phone: 4.6% (up 0.9% YoY)

The iPhone is the bestselling individual smartphone in the US, though not across the globe.

Kantar asserts that its survey data are more accurate than other sources because it operates "the largest continuous consumer research mobile phone panel of its kind in the world, conducting more than 240,000 interviews per year in the U.S. alone."

For comparison purposes comScore reports the following (May, 2013) smartphone market share in the US: 

  • Android: 52.4%
  • iPhone: 39.2%
  • BlackBerry: 4.8%
  • Windows Phone: 3.0

Comscore shows Android and the iPhone gaining in the US and all other operating systems losing share vs. last quarter.

While the iPhone may have gained in the US that trend does not appear to be global. Kantar reports that Android's share is now nearly 70% in Europe and even higher in China.