What Do They Do with Smartphones in the UK?

Nielsen offers some interesting data on UK smartphone owners and what they're doing online with their devices. First the penetration numbers:

  • UK population: 61.4 million (world bank)
  • UK mobile subscribers: 75.75 million (more than 100%)
  • UK smartphone owners (per Nielsen): 6.2 millionĀ 

So the smartphone penetration rate in the UK is less than in the US and just over 4% if the numbers above are accurate.

Here's what Nielsen says smartphone/mobile users in the UK are doing -- a leading indicator of broader behavior later for the mainstream users as they upgrade:

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Here's what Opera says are the most visited sites among its user base in the UK (September data):

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