Yahoo!'s Potential Mobile Reach: 600 Million

Yahoo! said today that its 60 mobile partnerships give it a potential global reach of 600 million subscribers. To put that number in perspective, it's double the U.S. population and just over 80% of the population of Europe. And while no one really knows what the exact global figure is, consensus estimates put mobile subscribers at 3 billion worldwide. That means that Yahoo theoretically can reach one fifth of the world's addressable mobile market.

Impressive scale but the ad infrastructure isn't yet there to reach that potential audience.