ChaCha Announces Big Q&A Milestone

There are a wide range of companies that have been dancing around a user experience that combines search, machine algorithms and human editorial input. Companies such as Yahoo! (Answers), ChaCha, Mahalo, Mosio, Amazon (Askville), kgb, Vark -- and now arguably Facebook and Twitter -- among others are playing in this space. Whether we call it "social search," "social DA," "Q&A" or something else it's an effort to scale human discrimination and input into unstructured queries and questions over the Internet or mobile networks.

ChaCha, one of the pioneers in the space, just announced it had hit "150 million questions" since the January, 2008 launch of its mobile offering ChaCha Answers: 

ChaCha ranked among the top 10 short message services with the most traffic -- including Facebook, Twitter and American Idol -- according to the newly released Q1 Mobile Messaging Report from The Nielsen Company. Providing answers for the Sundance Film Festival to the history-making Presidential Election, ChaCha is growing faster than any other SMS answers service, including Google SMS and Yahoo! SMS. Since its launch 18 months ago, ChaCha has answered more than 150 million questions via mobile cell phones and the web . . .

ChaCha's audience extends to the web, too. According to Quantcast, www.chacha.com (http://www.chacha.com) ranks among the top web sites in the United States with more than 2.3 million monthly unique users. With more than 14 million searchable questions and answers and thousands of new answers published to the site every day in categories such as sports, entertainment, health, beauty and travel, ChaCha has increased its traffic 1,000 percent since its launch in January 2008.

Like all mobile marketing firms ChaCha is seeking to educate marketers about the value and ROI of mobile. The firm uses sponsorships, contextual and geotargeted advertising to monetize up to three SMS messages that a user may receive during an individual session.