GetJar Launches Smart App Downloads for Publishers

Independent, cross-platform app store GetJar launched what it calls a App Download Page, which enables publishers and developers to consolidate their apps and drive more downloads through their own sites (as opposed to the app stores). Essentially this is a hosted, white label offering that enables a mobile site to detect a user's phone and offer the correct version of a mobile app to download (BlackBerry vs. iPhone vs. Android vs. Windows Mobile vs. Symbian vs. Java). Hence the headline of the press release "GetJar Launches Service to Convert Mobile Visitors Into Application Users."

According to research by comScore and AdMob (n=1,117 US users, 8/09), there are a range of ways that apps are discovered (word of mouth, apps stores, ads, etc.) But the proprietary apps stores and their rankings are the principal way: 

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GetJar CEO Ilja Laurs told me that with the App Download Page GetJar's initial partner Facebook was driving "a million downloads a day" through its site during the trial period. Now that has tapered off to a million a week reportedly. 

Apps have become strategic for many publishers to offer a better mobile Web experience and drive higher levels of engagement and loyalty. In a future webinar we'll feature an apps vs. mobile Web debate with GetJar.