New Facebook Mobile Site Will Cement Dominance

Facebook already has 100 million active daily mobile users. With the introduction of a new, faster and free mobile site it will likely double that number in six months. Here are the details on the new 0.Facebook.com:

Collaborating with operators from around the world, we developed this new mobile site with two main attributes:

  • It's fast: 0.facebook.com includes all the key features of our standard mobile site m.facebook.com. Users can update their status, view their News Feed, like or comment on posts, send and reply to messages, or write on their friends' Wall just as they do on Facebook.com. Rather than making photos viewable on 0.facebook.com, we put the photos one click away so they don't slow down the experience. You can still view any photos on Facebook if you want but your regular data fees will apply.

  • It's free: Thanks to the help of mobile operators we collaborated with, people can access 0.facebook.com without any data charges. Using 0.facebook.com is completely free. People will only pay for data charges when they view photos or when they leave 0.facebook.com to browse other mobile sites. When they click to view a photo or browse another mobile site a notification page will appear to confirm that they will be charged if they want to leave 0.facebook.com

I've argued that it's only a matter of time before Facebook becomes a mobile ad network. When the company introduces location, together with all the data being collected via the distribution of Like buttons there will be many possibilities associated with mobile marketing and advertising. There's also a fairly massive coupons/deals opportunity for Facebook in mobile (as well as on the PC).

One way to think of Foursquare right now is as a mobile loyalty platform. The Like buttons and fan pages also make that a possibility for Facebook as well.