Nike's Innovative EU MMS Campaign

Nike is launching a very innovative campaign across Europe that prompts users to take photos of brightly colored images, send (MMS) them to Nike and be able to buy shoes featuring the two main colors in the image. It will be likely be a big success.

It targets the youthful audience that represents Nike's demographic and it will create tremendous buzz for the brand. Right now much of mobile advertising is about PR for the brand rather than actual results from the campaign.

Nike shoe

MMS address