O2 and News Group Step up Mobile Couponing in the U.K.

Using the Instant Voucher Systems (IVS) from 2nDimension, British wireless carrier O2 is working with News Group, publisher of The Sun and News of the World, to roll out a service that enables local retailers to scan coupons using a mobile phone.

This marks the end of an eight month trial involving 160 retailers in Kent, involving other News Group properties, the Daily Mail, The Telegraph and The Guardian. Retailers use Nokia E50 camera phones to scan vouchers (coupons) and query a centralized database.

In a move that has implications for local mobile commerce, the same infrastructure can be deployed in retail settings, enabling phones to scan barcodes on food packages or enabling brand advertisers to transmit coupon information directly to handsets.