The UK's Top 100 Mobile Search Queries

UK mobile content and search vendor Mobile Commerce revealed its analysis of the UK's top mobile search queries of 2010. Three out of the top 10 are Facebook:

  1. Facebook
  2. Google
  3. Bebo
  4. Youtube
  5. www. facebook.com
  6. Ebay
  7. Facebook.com
  8. Hotmail
  9. Yahoo
  10. Ebuddy

These are, almost without exception, navigational queries. The exception is Google, which would then lead to some other kind of lookup or search presumably.

For comparison here is Opera's November list of the top UK sites visited by its users:

  1. google.com
  2. facebook.com
  3. bbc.co.uk
  4. youtube.com
  5. wikipedia.org
  6. live.com
  7. my.opera.com
  8. amazon.co.uk (back on the list)
  9. ebay.co.uk (10)
  10. m2d.de (new)

Below is the expanded list of Mobile Commerce's "top 100 mobile search terms for 2010." Assuming that the MC list is generally accurate what's interesting and curious, among other things, is that Google Maps appears at number 60. Yet we know that Google Maps is one of the most widely used tools on the iPhone and Android devices in particular.

What that suggests is that much of Google Maps usage is coming via app and not through the search box (of course). But it's a potential window into the larger "apps vs. search" phenomenon. Similarly, compare Opera's list above (where Amazon is number 8) to Amazon's position at number 48 on the list below. This is again suggestive of app usage or another way to get to the site (i.e., bookmark) vs. mobile search. 

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