VZ Navigator Reaches Beyond US Borders

VZ Navigator (from Networks in Motion) has been relatively successful as a monthly subscription serivce. But it's under pressure from increasingly competent free apps and tools on smartphones. To remain viable over the long term the service has to remain one or two steps ahead of rivals.

In an effort to do so the service is going global. According to the press release out today VZ Navigator Global:

  • Provides business and leisure travelers the ability to find locations and access turn-by-turn directions in North America and Western Europe, including Canada, Mexico, France, Germany, Italy, Norway, Spain, Sweden and the United Kingdom -- additional countries will be added to the service throughout the year;
  • Alleviates stress or confusion caused by reading road signs or directions in an unfamiliar language -- VZ Navigator Global customers can choose either English or Spanish as the default language, and miles or kilometers to mark distances;
  • Will be initially available on the BlackBerry(R) Storm(TM) 9530 smartphone from Research In Motion (RIM) while VZ Navigator Global capabilities will be available later on additional smartphones; and
  • Finds restaurants, gas stations, banks/ATMs and other popular spots in these countries using Local Search.

Domestic VZ Navigator is $9.99 per month. Existing users can upgrade to global for an additional $10 per month. The service costs $19.99 per month and includes the domestic data for new subscribers.

Even more than traditional VZ Navigator, Global probably is a niche product and will have appeal to a very select class of international business travelers.