Yell Offers Augmented Reality in iPhone App

Directory publisher Yell has added augmented reality (AR) to its iPhone app. Superpages' Android app also features augmented reality, as does Yelp, among others (Layar, Wikitude). While there are some use cases where the current incarnation of AR makes sense -- you're in front of a location and want reviews or additional information about the business -- it remains a novelty more than a feature that would be used on a daily basis.

Still it adds some "sizzle" to the yellow pages app. The Yell implementation looks like a thoughtful version of the current mode of AR.

Below is a video that shows a demonstration of the app in action:

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Related: Canada's Canpages also offers augmented reality