Google might be wondering: "How does that Meatloaf song go?"
The search engine is seeking to penetrate and open up the walled garden that is the US wireless market. Carriers are the gatekeepers, controlling access and the devices available to consumers. In Europe the situation is quite different, allowing consumers to buy any phone and essentially use them with any operator. Google had made a very public appeal to the FCC to provide more open access to the wireless spectrum to be offered at the upcoming auction.
The company had set a number of conditions that it believes would benefit consumers and lead to more innovation in mobile. Yesterday, the FCC gave Google some -- but not all -- of what it wanted.
Google had asked for four things from the FCC:
Google got two out of those four from the FCC. The company offered qualified praise for the move on its public policy blog. The part that Google did not get was compulsory access to the network on a wholesale basis from the auction winner.
It now remains to be seen whether Google does put up some or all of the the $4.6 billion it said it would potentially bid for the spectrum if its conditions were met.