Droid vs. iPhone: Dudes vs. Chicks

You're probably overwhelmed (and maybe even bored) by all the stories comparing Droid vs. iPhone, which usually include speculation about whether Droid will truly challenge the iPhone or whether it's finally the "iPhone Killer." It's not an iPhone killer. However an interesting angle that has not been extensively discussed is the gender angle of the two devices.

Droid (from Verizon) is definitely being marketed to "dudes." As a case-in-point see the following sci-fi-oriented commercial:

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Now compare data from the "iPhone Moms" study by ad network Greystripe (based on US surveys collected between July and September, n=279):

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Reflecting on these two devices, it's pretty clear that the iPhone has broader appeal to women (and perhaps moms in particular). Of course there are lots of men who have the iPhone -- in fact more men than women own the device. However the iPhone is much more "chick friendly" than "Droid," which by its name and marketing is cultivating male-geek appeal. I wonder if someone will try and develop an Android device directed toward women.