iPhone 'Touch ID' Is the New Siri

The Apple iPhone event just concluded. Everything that was announced at the event had been leaked or written about beforehand, including:

  • The cheaper iPhone 5C in 5 colors
  • The gold iPhone 5S
  • The faster 5S processor
  • iTunes Radio
  • The biometric fingerprint sensor that unlocks the phone ("Touch ID")

However that last item, the "Touch ID" fingerprint sensor, was the stand-out announcement in my view. It will enable users to both unlock their phones and confirm iTunes purchases instead of entering a password: 

Put your finger on the Home button, and just like that your iPhone unlocks. Your fingerprint can also approve purchases from iTunes or the App Store.

What I mean by the headline is that Touch ID is to the 5S what Siri was to the 4S: a kind of "wow" feature that helps it stand out from other smartphones. It partly compensates for the fact that Apple didn't introduce a larger screen, which everyone now wants. That's coming with the iPhone 6.