More Visibility on Samsung Strategy

Over the past 24 or so hours there has been a great deal of news and speculation around Samsung, the number two handset maker and number three or four smartphone maker depending on the numbers you consult. Earlier the company said it would introduce "bada" ("ocean" in Korean) as a new mobile OS. Then there were rumors that the company was going to boost Android at the expense of the Windows Mobile and Symbian operating systems.

Apparently Samsung will retain WinMo for enterprise-oriented handsets and dump Symbian entirely. Today the Register UK provides some more dirt and visibility on the developments:

Samsung phones won't be Symbian based: they'll be using Android for high-end consumers and retaining Windows Mobile as it still has the edge in the enterprise, while the new Bada platform will fill that mid-range feature-phone market.

But for Nokia's footprint as the largest mobile handset maker in the world it would be time to say Symbian is dying. Indeed, the latest Nokia "flagship" handset, the N900 uses Maemo instead of Symbian, which is a statement in and of itself. 


Update: Samsung reverses or corrects itself, now saying that it will continue to support Symbian. While this saves face for Symbian/Nokia it ultimately doesn't matter because the user experience is no longer competitive.