Short Lines for the iPhone?

So far the lines appear to be short or pretty reasonable for the first general day of iPhone availability (7am local time). The handset is available from Verizon, Wal-Mart, Best Buy and Apple stores. This mitigates some of the scarcity that resulted in long lines for prior iPhone launches. It may also be that the most eager Verizon customers ordered the handset online.

The 16GB model is $199 with a two-year agreement. Yesterday, as a retention tool vs. Verizon, AT&T began offering unlimited mobile-to-mobile calling, co-opting one of Sprint's big selling points:

Beginning Thursday, Mobile to Any Mobile will be available to new and existing AT&T customers with a qualifying voice plan who subscribe to unlimited messaging plans. Existing customers with an unlimited messaging plan can activate Mobile to Any Mobile by visiting www.att.com/anymobile. The URL will be available beginning Thursday.

“Mobile to Any Mobile is an exciting offer that will keep our customers connected to the people they want to talk to, when they want to talk to them, without the hassle of watching minutes,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “We’re giving customers more options and even better value.  And when you include Rollover Minutes, a benefit available exclusively from AT&T that lets customers keep their unused minutes for all domestic calls, including to landline numbers, it’s clear that AT&T offers the most flexibility in the industry.”

Unlimited messaging is available for $20 per month on an individual plan and $30 per month for a FamilyTalk Plan, which allows for up to five lines.

I'm sure there will be reports throughout the day and an overall assessment of the success of Verizon's iPhone launch this evening.