Which Tablets Will Sizzle and Which Will Slump During the Holidays?

One of the most eagerly sought electronics products this year is the tablet. We should see millions of them bought over the holidays. Indeed, tablets will be an enormously popular gift item. But which one(s) will be successful and which ones will fade?

Today, for "Cyber Monday," Amazon is promoting the upgraded Kindle Fire (with special offers) for $129 vs. its normal $159 (reduced from last year's $199). This should generate quite a few sales.

However the Kindle Fire is not as popular on Google as the company's own Nexus 7 or the iPad Mini. According to data released by Google earlier today the following are the Top 10 Google Search Shopping Queries (today):

  1. Nexus 7
  2. Laptop
  3. iPad mini
  4. Kindle Fire
  5. Television
  6. Tablet computer
  7. xbox 360
  8. Amazon
  9. Wii U
  10. Leappad 2

Meanwhile PriceGrabber shows a somewhat different list of "most searched" electronics products:

  1. Google 7 7" 32 GB Wi-Fi Black Tablet
  2. Insignia - 42" Class - LED - 1080p - 60Hz - HDTV
  3. Latitude ST 10.1" 32 GB Wi-Fi Black Tablet
  4. Galaxy Tab 2 7" 8 GB Wi-Fi Titanium Silver Tablet
  5. iPad with Retina Display 4th Generation 9.7" 16 GB Wi-Fi White Tablet
  6. Polk Audio - Blackstone 5.1-Channel Home Theater Speaker System
  7. Galaxy Tab 2 10.1" 16 GB Wi-Fi Titanium Silver Tablet
  8. DLP Projection TV

Both of the above lists indicate the Nexus 7 is the most "searched for" tablet out there -- even the most popular product. However, over at Amazon Kindle Fire and other Kindle devices dominate the electronics bestseller list.

Finally, a recent consumer survey Opus conducted (n=1,048 US adults) asked "Are you planning to buy a tablet computer this holiday season?" Here were the results:

  1. No: 85.4%
  2. Yes, iPad (Mini or original): 6.3%
  3. Yes, Kindle Fire: 3.5%
  4. Yes, Microsoft Surface: 3.1%
  5. Yes, Nexus 7: 1.8% 

In our survey Nexus 7 was the least desired of the tablets and iPads were the most popular. All this data seems to suggest that iPad, Nexus 7 and Kindle Fire will do well, while Surface, Nook and other "no name" tablets will generally be ignored and suffer.