InfoSpace Pursuing Dual Carrier-Consumer Stategy

Infospace

Direct Magazine features and profiles the mobile InfoSpace FindIt application (now on Blackberry and the iPhone). The piece also discusses some of the historical usability challenges of local mobile search and mobile devices more generally.

InfoSpace is moving aggressively to promote its mobile services, both as a carrier platform/white label offering and as a direct-to-consumer offering. The company has also teamed up with Fast Search & Transfer on its white label solution, which competes with services JumpTap and Medio Systems.

InfoSpace has struggled to gain traction, despite its considerable assets in search and local search (Dogpile, InfoSpace.com, Switchboard). It has an opportunity in mobile to establish a better user experience and gain direct consumer adoption at a time when usage patterns and brand loyalty in mobile have substantially yet to be established. However, the company faces formidable competition from the major search engines, particularly Google.

The slow pace of carrier deals and the fact that dependence on carriers is a risky strategy has compelled InfoSpace to go out directly to users.