eMarketer - Jan. 11, 2008

Emarketer covers the LMS Mobile Advertising Forecast:

Excerpt:

US and Western European mobile advertising revenues will reach a total of $5.08 billion by 2012, up from an estimated $106.8 million at year-end 2007, according to Local Mobile Search's "US and Western Europe Mobile Advertising Revenue Forecast, 2007-2012."

Local Mobile Search predicted that the United States would account for about $2.3 billion of the total, with $2.8 billion coming from Western Europe.

"We're now entering a period where hope and hype turn into reality as mobile subscribers find dramatic improvements in the user experience and a greater ability to obtain information on the go," said Greg Sterling, senior analyst at Local Mobile Search.

The company's projections included revenues from voice-based search, text SMS, WAP and application downloads, as well as estimates for CPM-driven displays or banners, pay-per-click and pay-per-call advertising.

From the article, "$5 Billion in Mobile Ads for US, Europe", eMarketer, January 11, 2008