MediaPost - September 8, 2009

Excerpt from MediaPost:

Greg Sterling, who leads the local mobile search practice for Opus Research, believes mobile won't be treated as a separate platform at AOL so much as an extension of its strategy to create a growing number of niche properties.

"In a way it's a mirror of the 'local as a vertical' issue. Local isn't really a vertical, it's an element of almost every online content area or vertical. Mobile and local are both "horizontal-verticals," he wrote in a recent blog post. But he warned that mobile can't be thought of as an afterthought "or some sort of perfunctory exercise it it's going to work."

From the article, "Does AOL Need A Mobile Manifesto?", MediaPost, September 8, 2009