Wall Street Journal - March 8, 2009

Excerpt from Wall Street Journal:

Greg Sterling, Internet analyst at Opus Research in San Francisco, says search-engine marketing could be an "experiment" by cash-strapped employers during the recession. If the technique proves effective, though, "you could see it take hold."

If the strategy becomes more popular, Mr. Sterling notes, it will also become more expensive, as employers compete to bid up the price of keywords. That could make it less effective compared with other media. For now, though, the few companies using it "get in front of applicants faster and without competition in many cases."

From the article, "Recruiters Use Search Engines to Lure Job Hunters", Wall Street Journal, March 8, 2009