ChaCha Launches Coupon Service, Enters Crowded Space

Seeking to both capitalize on the immense popularity of coupons and to also diversify its revenue base, ChaCha launched an online and mobile coupons service earlier today:

ChaChaCoupons.com makes it easy for people to search for local companies and offers by business type, area of the city, alphabetical listing, newest deals, and more, in a simple, friendly interface. Site visitors can print coupons at their desktop or send them to their mobile phones to be redeemed at their favorite businesses. They can also send a coupon via text messaging to a ChaCha in-store coupon printer. At launch, hundreds of local offers are on the site with special coupons and discounts. ChaChaCoupons.com has 13 different main categories for deals ranging from home services, to beauty, to restaurants and beyond. 

We've written very extensively about mobile coupons and their appeal in the past. There's lots of data about coupon interest and response in my recent post on HipCricket's introduction of mobile coupons, so I won't repeat that information here. 

The move is a good one for ChaCha, the questions I have go to integration into the existing user experience and whether the site will be able to develop or acquire the volume of coupon "inventory" required for a successful offering. It appears. however, there's a good deal at launch: 

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