Dial Directions White Labels Service to Ask Mobile

Ask has tapped Dial Directions to offer a voice interface for obtaining driving directions. Beside the "Directions" link on the mobile Ask (WAP) site there's a new "Voice Entry" link. That sends users to the Dial Directions phone number (347-328-4667) or initiates a phone call from the device. Users hear "Mobile Ask powered by Dial Directions" and the service basically works exactly as Dial Directions does, except that results are returned on a WAP page with a map vs. in text messaging form.

Currently the new Ask service doesn't include some of the other Dial Directions features such as "meet me" or directions to events.

Ask is the first of the major engines to offer WAP-based voice-search for directions. Live Search for mobile (the downloadable application) offers embedded voice for local search, but not for directions. InfoSpace FindIt (now part of Superpages) has voice output for turn-by-turn directions; so does the Mapquest Navigator client.

I would expect Dial Directions to attempt to "white label" its service more broadly to others in the future.