GoodRec Gets a Good Review
Just when you thought you’d seen all the local review sites you were going to see for awhile along comes GoodRec. The temptation might be to regard the site as a Yelp wannabe and quickly dismiss it. Not so fast.
There are some very interesting things going on here that make the site different:
- A mobile-centric approach
- Simplified recommendations (as opposed to lengthy narratives)
- A broad, horizontal content strategy that extends to products
The rest of my discussion of the site is on Screenwerk.
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Related: TechCrunch profiles some of the location-enabled social networks for the iPhone.
Some of the sites discussed by TechCrunch, including Loopt and Whrrl, may find audiences and sustain themselves. (There's not enough mobile advertising right now to realize the promise of LBS.) But to truly succeed, these sites have to do more than tell you who's nearby on top of a local database; they must provide real value.
This is not to say "game over" already, but it's pretty clear that Facebook and MySpace will dominate social networking on mobile phones -- or it's their market to lose I should say.