Google Instant: Will It Make a Difference?

Yesterday Google released Google Instant for mobile:

With Google Instant on mobile, we’re pushing the limits of mobile browsers and wireless networks. You will probably notice a big improvement in speed when you search thanks to a new AJAX and HTML5 implementation for mobile that dynamically updates the page with new results and eliminates the need to load a new page for each query.

Google Instant for mobile works best on 3G and WiFi networks, but since the quality of any wireless connection can fluctuate, we’ve made it easy to enable or disable Google Instant without ever leaving the page. Just tap the “Turn on” or “Turn off” link.

Its biggest impact will probably be on Android devices.

The Google iPhone app had search suggestions already, which is very much like Google Instant. In addition I would bet -- though I don't know this for sure -- that the majority of searches on the iPhone are happening either through the app or through the Safari toolbar, where Instant doesn't yet exist. Fewer people on the iPhone, I would imagine, navigate to Google.com on the browser and then search -- though that pattern is probably more true of people using Opera Mini on the iPhone. 

Instant for mobile is part of Google's larger efforts to make search more user friendly (including voice, Maps and Goggles). The company is battling apps to make search a central part of the mobile user experience (as it is on the PC).