Google Mobilizes Place Pages

Place Pages is a cornerstone of Google's stepped up local strategy. As part of that the company has now created a mobile-friendly version of Place Pages.

These information-rich pages are conceived partly as consumer-facing information but also as complete website alternatives for local businesses. Toward that latter objective Google provides analytics and various promotional tools on those pages, including coupons. The company is trying to encourage SMBs to utilize Place Pages as promotional and CRM platforms:

Holding a special event today? Want to post a coupon for 5-7pm tonight? Have a new product in stock? You can now get the word out by posting to your Place Page directly from your Local Business Center dashboard. Once you've logged in and are on your business' dashboard, post an update and it will go live on your Place Page in just a few minutes . . .

Here's a "triptych" of a new mobile-optimized Place Page: 

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Here's a video demo of the new Place Pages:

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