Idearc Launches Mobile App for BlackBerry

Last month Idearc launched its Superpages app for the iPhone. Now it has done the same for BlackBerry (Storm) devices, where it should see even greater visibility given the lesser competition in BlackBerry App World (Poynt is the top or one of the top LBS apps in BlackBerry right now).

In addition to the standard directory listings data, here are some of the enhanced features:

Here are some screenshots of the new Superpages BlackBerry app:

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Yellow pages publishers have a great opportunity in mobile to (re)gain user adoption that to some degree they ceded to search engines on the PC. 

Related: Yellowspaces launched an iPhone app (more from MediaPost).

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