Wed, 05/20/2009 - 06:59 by Greg Sterling
Last month Idearc launched its Superpages app for the iPhone. Now it has done the same for BlackBerry (Storm) devices, where it should see even greater visibility given the lesser competition in BlackBerry App World (Poynt is the top or one of the top LBS apps in BlackBerry right now).
In addition to the standard directory listings data, here are some of the enhanced features:
- Add Photos: Did your food taste as good as it looked? Take a snap shot before you chow down and upload it when you rate your experience.
- Find Movies Fast: Search by movie or theater and see show times, read reviews, watch trailers or browse movie posters.
- Get Directions: Get step-by-step interactive driving directions with an option to have multiple stops on the way to your destination.
- Locate Local WiFi Hotspots: Find free and pay-for-use WiFi hotspots near you.
- See your local five-day forecast with current conditions, conduct a reverse lookup of people or businesses and access your My Superpages account to easily see your previous searches.
Here are some screenshots of the new Superpages BlackBerry app:


Yellow pages publishers have a great opportunity in mobile to (re)gain user adoption that to some degree they ceded to search engines on the PC.
Related: Yellowspaces launched an iPhone app (more from MediaPost).